Tesco is scrapping its Brand Guarantee promise next month as it claims many customers are not benefitting from it.
The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.
If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury’s.
The price promise is available online and in Tesco superstores, Extra and Metro stores and there’s a maximum refund of £20 per shop.
Check out our Supermarket Shopping guide for tips on how to save at the tills.
What does Tesco say?
Alessandra Bellini, Tesco chief customer officer, said: “Since Brand Guarantee launched in 2015, we have continued to invest in simpler, lower everyday prices. As a result, the scheme is far less relevant for our customers today, and so we are withdrawing it as we focus on offering customers even more straightforward value for money at the shelf edge.
“In recent weeks, we’ve already reduced the prices of over 260 popular products, including own brand and branded favourites, and we’ll continue to work hard to offer our customers great quality food at great prices.”