Marketing for the debt related industries can be very competitive and expensive. Companies like to boast about response rates and cost per customer but will neglect to mention the average debt amount per customer. It's very difficult to guarantee the size of a debt settlement customer and that is why it's hard to generate good debt settlement leads. To generate the best quality prospects you have to make sure they have the debt and the desire to get behind it.
In many situations, debt companies will try to avoid those that have bankruptcy in the past. However we have found that since you can not re-apply for a BK, debt settlement is a great alternative for dismissed or discharged Bankruptcies. This is a little known trick but plays to the contrarian point of view with regards to debt settlement. Another thing that debt companies will look at is limiting the down side of the credit risk. So they will pull scores that are OK and decent but not bad or horrible. This is also smart because you are limiting those that have such a low credit score that there is no point in even trying to improve it.
For Radio and TV generated debt settlement leads, your hook is your message but that does not mean you will not get random or unwanted calls. This marketing channel is great for lead generation in bulk but the amount of debt you will see is a lot lower than a targeted mailing list of consumers that are delinquent on high credit card balances. In general your message is as important as your audience. You must know your audience but you must also word your message effectively. There is no point in putting a great list of prospects together only to have an ineffective hook to your offer.
Being different is key. Stand out when trying to generate debt settlement leads that convert into customers. You have to cut through the trust issues by treating customer's right and boasting about it. Your processes and the way you receive new clients has to be very smooth and easy to navigate. Nobody that calls you will be excited to work on their credit and debt so your honesty and availability will absolutely win your clients over and you must use that to generate additional debt settlement leads through referral.
There is no turn-key magic pill that will provide better leads tomorrow. Diversification is important and learning because something does or more importantly does not work is key to mastering your marketing flow. You must constantly be investing in the future in order to reap the benefits of today because good quality leads guarantee a productive future.