Topcashback and Quidco have long been the two top-paying cashback sites in our Top Cashback Sites guide, having dominated the UK market for years.
But now Top Online Partners Group, which owns Topcashback, and Maple Syrup Group, which owns Quidco, have agreed to form a new single group, CB Group Holdings. The pair referred themselves to the Competition and Markets Authority (CMA), which now says it will investigate.
The CMA will be looking at whether the deal could result in a “substantial lessening” of competition within the cashback market.
Although it only focuses on competition in the UK market, the CMA says the remedies it offers after investigations like this sometimes affect businesses at a global level.