What do the brands say?
A spokesperson for Aldi said: “We are thrilled with the results of the poll on MoneySavingExpert. We really value our presence on the website and are glad to see their savvy readers love Aldi and think so highly of us.”
A spokesperson for Wilko said: “We’re thrilled that customers love Wilko and our products. We make sure that in everything we do, we put our customers’ needs first, so they can get on with the more important things like enjoying their homes and the time they spend together. We free up hard-working families to be the best they can be with the right quality products at the right prices from stores and a website that people love to shop.”
A spokesperson for Sports Direct said: “We don’t believe this poll is a true reflection of customer opinion. By contrast, Sports Direct was listed as No1 in a top ten of the most improved global brands published by the YouGov BrandIndex earlier this year.”
A spokesperson for House of Fraser said: “We are surprised by this poll, as we have received positive feedback from customers since the business has been under new ownership, which has saved stores and jobs. We are confident this will be reflected in future polls.”
A spokesperson for Dixons Carphone, which includes Currys and PC World, said: “Although the result of MoneySavingExpert’s one-click poll of 7,600 people is disappointing, tens of thousands of our customers tell us each week through other independent online sites and our own surveys that they value our great pricing, wide range of products and the ease with which they can shop with us. Nevertheless, we listen to all feedback to ensure we provide the best experience for our customers.”